March 22, 2016
Media Ecologist Jack Myers says marketers invested $5.7 billion in Hispanic media in 2015 which was down 6.6% from 2014. However, Myers says in 2016 spending will rebound nicely. The MyersBizNet Hispanic media report projects marketers will increase spending 7.9% in 2016, with average annual growth of 1.3% through 2020. Myers says Hispanic Radio will increase 8% in 2016 to $683 million, decline over 9% in 2017 and increase another 9% in 2018.
Gen Media Launches Hyper-Targeting Product.
Gen Media Partners Vice President Scott Brody says, “With RetargetingPlus.com, radio can offer clients a digital component that reaches station website visitors — as a straight digital buy or as an extension to a radio schedule.” CEO Kevin Garrity adds, “This is opening doors directly to advertisers and new agencies, allowing us to introduce radio into their marketing budgets. It’s an opportunity for us to talk, not only to traditional broadcast agencies, but also to digital agencies, and to tap into digital budgets.
Democrats Value Radio More
According to Media Monitors, from March 11 to March 20, Bernie Sanders For President aired 7,936 spots and the National Nurses United Patient Protection added 995 spots bringing Sanders’ radio total to 8,931 spots. Hillary Clinton ran 4,536 spots, while her PAC Priorities USA Action bought 1,821 giving Clinton a total of 6,357 spots putting her at #2. Then it was the Republicans, who were very far behind.
Radio's Digital Product is Ready
The Nielsen Digital Audio Ratings service has been collecting data on more than 2,500 station streams across the 48 PPM markets (Nielsen says diary markets will follow soon). The service will formalize a two-month pre-currency preview period with data from the February and March surveys, available in mid-March and mid-April, respectively. Beginning with the April 2016 survey data, released in mid-May, clients must license Nielsen Digital Audio Ratings to access data related to their own media properties and the data of other subscribers. The estimates will include both an average-quarter-hour and average-minute audience metric for digital streams.
To measure streams, Nielsen uses what’s called a proprietary software development kit (SDK), which is integrated into mobile apps and Web players. This method uses big data, a census-style measurement approach, and demographic information from third-party data providers, which is calibrated with Nielsen’s PPM panel.
Nielsen Audio Managing Director Brad Kelly said, “With the way people consume content in a continual state of change, it’s critical to capture all of the platforms where people are listening to audio, whether on the radio, computers, or smartphones. To achieve Total Audience for audio, we must provide a comprehensive view of listening behavior across all platforms, and what better way to start than with radio. Nielsen Digital Audio Ratings allows broadcasters, advertisers, and marketers to better understand the dynamics of a station’s over-the-air and online audiences.”
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Gen Media Launches Hyper-Targeting Product.
The new product is called RetargetingPlus.com and Gen Media Partners says it can hyper-target ads to specific listeners by geographic area, demographics, income, interests, and more. You may have had something like this happen to you when you’re surfing the Web: You might be shopping for a product online, then notice that product follows you around to other websites reminding you to hit that buy button.
Democrats Value Radio More
According to Media Monitors, from March 11 to March 20, Bernie Sanders For President aired 7,936 spots and the National Nurses United Patient Protection added 995 spots bringing Sanders’ radio total to 8,931 spots. Hillary Clinton ran 4,536 spots, while her PAC Priorities USA Action bought 1,821 giving Clinton a total of 6,357 spots putting her at #2. Then it was the Republicans, who were very far behind.
Ted Cruz For President placed 226 spots on the radio, while his PAC Trusted Leadership aired 869 spots and Keep The Promise I added 99 spots bringing his grand total to 1,194 spots putting him at #3.
Donald Trump For President, in at #4, bought 760 spots.
The Super PAC New Day For America placed 313 ads for John Kasich on the radio making him last among active candidates.
Donald Trump For President, in at #4, bought 760 spots.
The Super PAC New Day For America placed 313 ads for John Kasich on the radio making him last among active candidates.
Radio's Digital Product is Ready
The radio industry has been eagerly and patiently waiting for a ratings system that can accurately measure over-the-air listening and online listening — data that needs to be easily presentable and understandable to advertisers. Nielsen has been testing its online audio ratings product for many months, and Thursday the company announced the service is ready to go. Radio stations will have their first taste of presentable data in May.
To measure streams, Nielsen uses what’s called a proprietary software development kit (SDK), which is integrated into mobile apps and Web players. This method uses big data, a census-style measurement approach, and demographic information from third-party data providers, which is calibrated with Nielsen’s PPM panel.
Nielsen Audio Managing Director Brad Kelly said, “With the way people consume content in a continual state of change, it’s critical to capture all of the platforms where people are listening to audio, whether on the radio, computers, or smartphones. To achieve Total Audience for audio, we must provide a comprehensive view of listening behavior across all platforms, and what better way to start than with radio. Nielsen Digital Audio Ratings allows broadcasters, advertisers, and marketers to better understand the dynamics of a station’s over-the-air and online audiences.”
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