Supreme Court Ruling on Election Campaign Funding to Have Big Revenue Effect on Media

Evan Tracey, who tracks political advertising for Kantar Media, says that last week's Supreme Court decision loosening campaign financing restrictions will likely have a swift and profound impact on campaigns and political spending, pushing spending on TV stations to the high side of his previously forecast $2.6 billion-$2.8 billion range and turning campaigns into "three-dimensional games of chess" in which the candidates themselves may not be in full control. Set your sights high and go get the $$$

Philip Jay....